Manchester United matches the Review of the resort to keep his brand

Placed Manchester United seventh in the Premier League with 51 points and 11 points behind fourth-placed Arsenal qualified for the Champions League , and prevail center Sports England a strong conviction that the Red Devils will not be present in the European Championship importantly for clubs next season , but the occurrence of one of the two miracles ; First, local collapses Arsenal and United, where he wakes up and reap the victories in the remaining eight games , and other continental wins in which Manchester United the title which is supposed to face Bayern Munich in the quarter-finals .

In the English press hesitate phrase " Manchester United is a two-sided ; Face athlete playing in the stadium and another represents the brand and its target profits and raise income levels and the value of the club ," It is well known that the two-sided overlap completely , Valambarriet warm-up in Thailand , Indonesia and buy players from East Asia are all things economic rather than sports , but that criticism has been directed to David Moyes because he did not enter into a strong warm-up matches , although he new on the team, and was ready to download this commercial part of the responsibility for the poor results .

Since the side Manchester United commercial complements the sporting side , the absence of the team for the Champions League is a big shortage of income is approximately 40 million euros on average prizes games and broadcast rights , as there is a reduction of income next because of its ranking in the Premier League could be up to 10 million euros , and estimated channel ESPN in a financial report its total losses to non- qualified the Red Devils to the Champions League including the loss of ticket sales in European matches and dropped some contracts ad for $ 85 million approximately EUR , which means a decline in the club to eighth place in terms of the highest football clubs income in the world, and this is the worst in the history of the order of Saisalh category known as " Deloitte financial League football ."

Because the decline in income means declining brand slipped marketing budget to it, as it means the weakness of competitive athletes in the issues of keeping the players or recruited , the English club plans from now to resolve a surprise for all which they can maintain their brand and value of marketing and the level of income is high .